Agile Development – Software development requirements and solutions are formed and continually adjusted in a working environment. This is a form of incremental development as the project is being built. It is a collaborative process between the developers and the enterprise where the software is worked on in stages.

Artificial Intelligence (AI) – This is the art of the machine learning based on user behaviors. AI is a part of computer science that can draw conclusions based on human interaction, speech recognition, deep learning and problem-solving.

Bounce Rate – The percent of users who enter a landing page and then exit a website without visiting another page. The lower the percent the better.

Content Management System (CMS) – This is a tool used to manage and update digital content on a website. It allows multiple users the ability to update and create landing pages on a website and blog. It is a software platform used to upload, edit, and manage content displayed on a website.

Contextual Marketing – Delivering the right message at the right time in the right fashion is contextual marketing. It is the art of knowing a user’s behavior and preferences and serving them with an ad that speaks to the user and gives them something they will be interested in.

Cost Per Acquisition (CPA) – CPA is the cost it takes to generate a conversion. So, in other words, it is the total amount spent on the total conversions. This is a very important metric to ensure a positive and growing ROI.

Click-Thru Rate (CTR) – The percent of users who click on a listing or ad after seeing it.

Customer Relationship Management (CRM) – This is a platform used to store customer and potential customer information. It is a software that organizes customer relationships with a business. It focuses on customer retention and it is used to drive sales. It assists businesses to assess customer needs and caters to those needs while growing sales.

Domain Name System (DNS) – This is a combination of letters and numbers that make up a domain name. It is a system of databases that convert hostnames to IP addresses.

Geo-Targeting – This is a way for search engines to show listings to consumers that are in a specific region or area. Depending on where someone is searching and what they are searching for, the search engines want to deliver the more relevant results and geo-targeting assists them with this.

Hashtag (#) – This is a symbol # used before a word or group of words to assist people interested in certain topics. It is used on social media to group tweets into categories and makes content easier to find.

Impression – An impression is serving an ad to someone or showing someone an advertisement. They do not have to click the ad to count as an impression.

Landing Page – A page on a website designed with a very specific goal in mind like conversion. It contains relevant and useful content to match the user’s search.

Organic Listings – Listings in the search engine results page (SERP) which are natural. They are located under the paid ads and the map section of the SERP.

Pay Per Click (PPC) – Pay per click refers to the style of bidding on Google or Bing/Yahoo. You only pay when someone clicks your ad. Paid listings are above and at the bottom the organic listings.

Search Engine Marketing (SEM) – This is referred to when engaging in paid search engine advertising.

Search Engine Optimization (SEO) – Search engine optimization refers to performing tasks to gain rankings for keywords and keyword phrases that are relevant to a business. SEO is the art of tailoring website pages among other items to rank for keywords.

Universal Resource Locator (URL) – A domain name for a specific page on a website. It is a combination of letters, numbers, and symbols written together to be found online.

XML Sitemap – A list of all pages on a website created for robots/crawlers. This is created to easily find all content or pages of a website without finding it naturally.